Email Campaigns: Brainstorming with Segments
Wondering what to do next to drive sales? Gather your team that knows your business best. Pick someone from every department. This is brainstorming 101. This will build morale and confidence at your company. Find out who they think your best customer is. Build this persona. Then, assemble your database team. Write this persona as a segment of your database. Build an special email campaign around this segment. Drive results!