If you are new to segmenting your email campaigns. See my previous blog segmenting by last purchase date. The next step is to take your active purchasers and segment into groups by total sales. Sample groups may look like.

• Under $100
• $101 - $250
• $251 - $500
• $500+

Your next email can offer discounts based on total sales in the last six months. Another option is to look at lifetime purchases. Prepare your email message to the dollar category of each purchaser group. Drive results!