Join AMA | Integrated Marketing Campaign
Integrated marketing campaigns have been around for awhile. The integrated marketing campaign is often limited by funds. My most recent integrated marketing campaign for the Austin Chapter of the American Marketing Association experienced limited funds. All components of the program were completed by sponsors and volunteers including myself. The campaign included a flyer, mobile app, blog post, series of emails, social media posts (i.e. Facebook, LinkedIn, Twitter, Instagram) and WordPress website update. The creative was provided by the Global American Marketing Association for all chapters. The content was enhanced by a select team of Austin Chapter members. The target audience is from our prospective member database. All integrated components link to a landing page for joining the AMA and a code is available for new members to receive $30.00 off the registration fee for an annual memberbship. Currently, awaiting the results of this interactive marketing campaign.