Marketing Evolves With New Skills

11/10/2018 11:38

Professions change over time. Marketing is no exception. Marketing has evolved with new skills in job titles, duties, responsibilities, and software.

A few examples include:

  • Kapost will help you manage your content such as white papers, blog posts, and video. Kapost provides a marketing workflow. The tool has analytics to monitor social shares.
  • Marketing Intelligence Manager used to be marketing analyst or research analyst.
  • Sales enablement is the new word on resumes and job descriptions.  What happend to sales funnel and sales pipeline?
  • Nurturing campaigns have taken the place of growth-focused campaigns.
  • Marketing responsibilities include digital media content, webpages, blog posts, video and social media.

Training and continuing education are crucial for the marketer.

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