Spring Acquisition Campaign | Jointheama.com

05/01/2014 15:48

The American Marketing Association conducts a spring acquisition campaign for new members. Spring 2014 has a new theme that rotates on digital media. Jointheama.com has the details. For the Austin Chapter I have created an integrated campaign to include:

  • Event Flyer
  • Digital newsletter article
  • Weekly email campaign
  • Ad in Austin Business Journal
  • Social Media postings (Facebook, Twitter, Google+)
  • Website membership page
  • Personal email and social media postings for board members and volunteers 

A sample of our compelling sales information includes the following copy.

Join now and you're immediately part of the local Austin marketing scene, with access to experts in your community that can help you solve issues and make connections –one-on-one dialogue among leaders and peers. Membership in the AMA also delivers great content, resources and training on a host of subjects that are driving the world of marketing today.

The American Marketing Association is a career and continuing education organization. The focus of this campaign was to peak interest by asking pertinent questions.
focusing on you career | what’s next
Which metrics matter?
Which social media channel works best?
What are my competitors doing?
How do I segment my target audience?
What marketing tools should I purchase?
What goes in an editorial calendar?
How important is branding?
What’s new in blogging?
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