A New Dimension To Your Business Strategy; Customer Persona Demystified, Defined, Developed
What is your business strategy? Start with your customer strategy, Then, evaluate your campaign strategy. Then, look at your pricing strategy. How do they all relate to your customer persona? Whether you have a defined program or not, you are marketing to your customer. A program review may be in order to see what works and what doesn't.
How does customer persona relate to your business strategy? First, define your customer persona. Have You Defined Your Ideal Customer Profiles? is a great article to provide a framework to build your ideal persona. This article provides a list of characteristics to include in your persona such as industry, expertise, interests, demographics, thought leaders, decision factors, and influences.
Then, when you know who your customer is, you can bring in your customer strategy, pricing strategy, and campaign strategy. With this new focus, you can refine your programs, boost sales and drive results.
Business Development has been a part of my career in cross selling, up selling and exploring ideas with my clients. I am successful in client relations and wanted to share some tips on business development.
First, you have to meet and build relationships in your business community....
Social Media Marketing is mission critial for your business. The key categories are
Typically businesses contribute in each category. Your clients are using all the above channels. It does take time to setup. Generate a schedule...
Are your clients talking about you? You bet they are on social media. And they are talking about anything and everything. Your service, your products, your business and how they feel about you. Are you unsure what to do next?
Do you have an interest in social media? How about customer...
The American Marketing Association conducts a spring acquisition campaign for new members. Spring 2014 has a new theme that rotates on digital media. Jointheama.com has the details. For the Austin Chapter I have created an integrated campaign to include:
Integrated marketing campaigns have been around for awhile. The integrated marketing campaign is often limited by funds. My most recent integrated marketing campaign for the Austin Chapter of the American Marketing Association experienced limited funds. All components of the program were...