A New Dimension To Your Business Strategy; Customer Persona Demystified, Defined, Developed

10/08/2017 12:19

What is your business strategy? Start with your customer strategy, Then, evaluate your campaign strategy. Then, look at your pricing strategy.  How do they all relate to your customer persona? Whether you have a defined program or not, you are marketing to your customer. A program review may be in order to see what works and what doesn't.

business strategyHow does customer persona relate to your business strategy? First, define your customer persona. Have You Defined Your Ideal Customer Profiles? is a great article to provide a framework to build your ideal persona. This article provides a list of characteristics to include in your persona such as industry, expertise, interests, demographics, thought leaders, decision factors, and influences.

Then, when you know who your customer is, you can bring in your customer strategy, pricing strategy, and campaign strategy. With this new focus, you can refine your programs, boost sales and drive results.



Follow SharonMendozaTX on Twitter




12/09/2015 22:41

Your Client Service Team Can Sell

Business Development has been a part of my career in cross selling, up selling and exploring ideas with my clients. I am successful in client relations and wanted to share some tips on business development.   First, you have to meet and build relationships in your business community....


11/02/2015 12:00

General Social Media Marketing Categories | Your Clients Are On All The Channels

Social Media Marketing is mission critial for your business. The key categories are UTube Facebook Twitter LinkedIn Blogs Etsy Instagram Typically businesses contribute in each category. Your clients are using all the above channels. It does take time to setup.  Generate a schedule...


10/21/2015 12:00

Do Your Clients Have the Upper Hand On Your Business

Are your clients talking about you? You bet they are on social media. And they are talking about anything and everything. Your service, your products, your business and how they feel about you. Are you unsure what to do next?  Do you have an interest in social media? How about customer...


05/01/2014 15:48

Spring Acquisition Campaign | Jointheama.com

The American Marketing Association conducts a spring acquisition campaign for new members. Spring 2014 has a new theme that rotates on digital media. Jointheama.com has the details. For the Austin Chapter I have created an integrated campaign to include: Event Flyer Digital newsletter...


10/10/2013 10:29

Join AMA | Integrated Marketing Campaign

Integrated marketing campaigns have been around for awhile. The integrated marketing campaign is often limited by funds. My most recent integrated marketing campaign for the Austin Chapter of the American Marketing Association experienced limited funds. All components of the program were...