A New Dimension To Your Business Strategy; Customer Persona Demystified, Defined, Developed
What is your business strategy? Start with your customer strategy, Then, evaluate your campaign strategy. Then, look at your pricing strategy. How do they all relate to your customer persona? Whether you have a defined program or not, you are marketing to your customer. A program review may be in order to see what works and what doesn't.
How does customer persona relate to your business strategy? First, define your customer persona. Have You Defined Your Ideal Customer Profiles? is a great article to provide a framework to build your ideal persona. This article provides a list of characteristics to include in your persona such as industry, expertise, interests, demographics, thought leaders, decision factors, and influences.
Then, when you know who your customer is, you can bring in your customer strategy, pricing strategy, and campaign strategy. With this new focus, you can refine your programs, boost sales and drive results.
As an employee you can take the next step. Corporate managers are looking for focused employees with an aptitude for leading. There are roles available for team leads, supervisiors and managers. Corporate managers would rather promote from within rather than look for a new hire that may not fit the...
Staying inspired is paramount in the workforce today. It drives your day-to-day successes. So, how do you stay inspired?
Do you read or blog?
Do you play electronic games?
Do you workout?
Do you attend a concert or movie?
If you don't have an inspirational strategy, try one of the above ones....
Corporate managers are often aspiring leaders. Leaders are level-headed, charismatic, and intelligent decision-makers. Ever wonder if you are a leader or a follower? Knowing this could assist you in finding the right role. Brad Lomenick's webpage link identifies leader and follower traits. Leaders...
Professions change over time. Marketing is no exception. Marketing has evolved with new skills in job titles, duties, responsibilities, and software.
A few examples include:
Kapost will help you manage your content such as white papers, blog posts, and video. Kapost provides a marketing workflow....
Networking is challenging for many job seekers. For those who do attend events and try to network, here are some great tips.
First, introduce yourself. Then, start the conversation casually. Next, develop the conversation into commonalities you have with the individual.
If you don't have common...
Showing experience on your resume seems easy. List your work experience and the key tasks you performed at each job. Next, show how you made a difference, improved a process or automated a task. With applicant tracking systems the right words are important. A few newly worded skills that I am...
How do you show value to the customers you already have? This certainly varies by product and service. If your focus is lifetime value of the customer. A special offers program may be the answer.
Creating the customer experience is a start. Start with the customers you have and...
At some point you are blank on ideas for your next blog. Well, for small and large businesses that can be difficult. Here are 5 sustainable blog content ideas for your site.
checkout Meetup.com and find interesting topics being presented in your geographic area,
start a personal newsfeed site...
Email campaigns continue to show success. Marketers use databases to segment buyers by last purchase date, lifetime value, purchase price, total purchase price, products, sizes, colors and a myriad of other catergories. Are you regularly updating your categories? Time to analyze your data and get...
With the right questions, you can hire the right candidate in just one 30 minute interview. The questions should be subjective with no right answer. The responses will show the character, talent, skills, and methodology of the candidate.
Questions should be tailored...