A New Dimension To Your Business Strategy; Customer Persona Demystified, Defined, Developed
What is your business strategy? Start with your customer strategy, Then, evaluate your campaign strategy. Then, look at your pricing strategy. How do they all relate to your customer persona? Whether you have a defined program or not, you are marketing to your customer. A program review may be in order to see what works and what doesn't.
How does customer persona relate to your business strategy? First, define your customer persona. Have You Defined Your Ideal Customer Profiles? is a great article to provide a framework to build your ideal persona. This article provides a list of characteristics to include in your persona such as industry, expertise, interests, demographics, thought leaders, decision factors, and influences.
Then, when you know who your customer is, you can bring in your customer strategy, pricing strategy, and campaign strategy. With this new focus, you can refine your programs, boost sales and drive results.
After many years in account management, I have learned clients cringe when you tell them bad news. The best way to handle this is to prepare yourself with a process to deliver bad news. I developed a process that worked. The process kept superiors and clients informed and abreast of...
Today, we have an informed consumer. They will post information on your service, your product and how they feel about both. As marketers, we encourage the consumer to do just that. The opportunities are available everywhere. We direct them to our website, twitter,...
As an employee you can take the next step. Corporate managers are looking for focused employees with an aptitude for leading. There are roles available for team leads, supervisiors and managers. Corporate managers would rather promote from within rather than look for a new hire that may not fit the...
Invite your team to participate in training. With a good plan this can be a very rewarding and team building activity. Start with a team meeting to generate ideas for training. Generally 15 to 20 ideas is a good start. Then, identify the objectives for each idea. At this point some ideas may...
Networking is challenging for many job seekers. For those who do attend events and try to network, here are some great tips.
First, introduce yourself. Then, start the conversation casually. Next, develop the conversation into commonalities you have with the individual.
If you don't have common...
Social Media Marketing is mission critial for your business. The key categories are
Typically businesses contribute in each category. Your clients are using all the above channels. It does take time to setup. Generate a schedule and a...
Are your clients talking about you? You bet they are on social media. And they are talking about anything and everything. Your service, your products, your business and how they feel about you. Are you unsure what to do next?
Do you have an interest in social media? How about customer...
Business Development has been a part of my career in cross selling, up selling and exploring ideas with my clients. I am successful in client relations and wanted to share some tips on business development.
First, you have to meet and build relationships in your business community....
Staying inspired is paramount in the workforce today. It drives your day-to-day successes. So, how do you stay inspired?
Do you read or blog?
Do you play electronic games?
Do you workout?
Do you attend a concert or movie?
If you don't have an inspirational strategy, try one of the above ones....
Corporate managers are often aspiring leaders. Leaders are level-headed, charismatic, and intelligent decision-makers. Ever wonder if you are a leader or a follower? Knowing this could assist you in finding the right role. Brad Lomenick's webpage link identifies leader and follower traits. Leaders...