A New Dimension To Your Business Strategy; Customer Persona Demystified, Defined, Developed
What is your business strategy? Start with your customer strategy, Then, evaluate your campaign strategy. Then, look at your pricing strategy. How do they all relate to your customer persona? Whether you have a defined program or not, you are marketing to your customer. A program review may be in order to see what works and what doesn't.
How does customer persona relate to your business strategy? First, define your customer persona. Have You Defined Your Ideal Customer Profiles? is a great article to provide a framework to build your ideal persona. This article provides a list of characteristics to include in your persona such as industry, expertise, interests, demographics, thought leaders, decision factors, and influences.
Then, when you know who your customer is, you can bring in your customer strategy, pricing strategy, and campaign strategy. With this new focus, you can refine your programs, boost sales and drive results.
Do you feel far removed from your customers? Is your email campaign sounding tired? Does it no longer drive the results you are looking for? Are you ready to try a new option?
If you answered yes to all of the above, then I have a new option for you. Try a guest writer for your next email...
Email campaigns continue to show success. Marketers use databases to segment buyers by last purchase date, lifetime value, purchase price, total purchase price, products, sizes, colors and a myriad of other catergories. Are you regularly updating your categories? Time to analyze your data and get...
Now you are blogging. You are generating followers and need new ideas for your next blog. First, write a blog where you talk to your customers and share a favorite story on your product or service. This will spark interest for repeat customers and possibly give you an opportunity to cross sell...
If you are new to segmenting your email campaigns. See my previous blog segmenting by last purchase date. The next step is to take your active purchasers and segment into groups by total sales. Sample groups may look like.
$101 - $250
$251 - $500
Time to clear the seasonal items in your stock. Email campaigns can drive results for seasonal sales items. Check your database for purchasers who buy seasonal sales items and who buy discounted items. They should be your prime target for your next seaonal sale. Ciurate your content to this type...
There are 4 important factors in messaging to your customers. The right message at the right time with the right audience via the right channel with drive results for your business. Take the time to perfect your message. Your message will build your brand.
Invite your team to participate in training. With a good plan this can be a very rewarding and team building activity. Start with a team meeting to generate ideas for training. Generally 15 to 20 ideas is satisfactory. Then, identify the objectives for each idea. At this point some ideas may...
Clients are looking for marketers to engage them with great information. How do you accomplish this? Marketers are engaging clients with social media. This tends to be the answer for many.
What else works? Newsletters work! An informative weekly or monthly...
Customer engagement in a world of social media continues to evolve. Customer engagement is similar to your favorite recipe. You need all the ingredients. You need to make sure they are fresh and measured precisely. The customer engagement recipe includes:
a quarter cup of...
Blogs are a great way to drive your inbound marketing. In creating your strategy, use an editorial calendar to plan. The calendar is a process to identify your strategy, determine topics you will blog on, number of times you will blog per week or month, keywords, tags and website...