Article archive

08/01/2018 16:48

Networking With A Goal

There is networking an event to build your resources and there is networking to find a job. They are very different concepts. Typically, networking to find a job is harder. You may network a lot of events before you find the job. Many networking events have more job seekers than hiring managers....


07/08/2018 18:37

Customers | How Well Do You Know Them?

How do you show value to the customers you already have? This certainly varies by product and service. If your focus is lifetime value of the customer. A special offers program may be the answer. Creating the customer experience is a start. Start with the customers you have and...


06/09/2018 17:36

5 Tips for Sustainable Blog Content

At some point you are blank on ideas for your next blog. Well, for small and large businesses that can be difficult. Here are 5 sustainable blog content ideas for your site. checkout and find interesting topics being presented in your geographic area, start a personal newsfeed site...


05/09/2018 11:09

SEO | 7 Best Practices for Video

Recently, I attended a meetup event with Adam Levy of LDRK Media in Round Rock, TX. The topic was SEO of video. Maybe you thought SEO of video happened naturally? Well there are 7 best practices that you can use immediately on your video content on YouTube. 1) the first word in your title is a...


04/08/2018 11:45

Integrated Marketing Communications | Focused and Relevant

Today, there is a strong focus for integrated marketing communications that is relevant to the customer. Consumers are bombarded by messages. Consumers are informed and do their own research on products and services. Often this is done on a smartphone at the location they are doing business. Many...


03/08/2018 12:54

Trust In Your Work Group?

When asked about working in groups, for most people a top concern is trust. Trust is earned. Trust and distrust in work groups occurs on a daily basis. Team members work diligently to earn the trust of other team members. Then, issues occur, missed deadlines, quality concerns and the distrust...


02/08/2018 11:28

How Do You Identify Emerging Leaders?

In your organization, you work with many different personalities, diverse cultures, and a variety of projects. How can you identify the emerging leaders? Look around, these employees have little or no formal authority. Typically, other employees gravitate to this person. They often become the...


01/09/2018 12:00

Supervisors Can Create Team Leaders With 5 Steps

New Supervisor? Training team leaders on your watch can happen. How should you get started? Identify potential candidates. Observe them in individual and group activities. Evaluate their job effectiveness, knowledge, initiative, and integrity.   With candidates identified, assign them to be a...


12/09/2017 19:21

Optimizing Marketing Campaigns and Strategies

You are all digital now. Way to go. Have you optimized your internal organization contacts? Specifically, are you working directly with your IT and Customer Engagement Teams? Depending on your organization's size there may other teams to network with as well. The key to digital marketing...


11/10/2017 15:07

Email Campaigns: Segment for Results

Time to think about your next email campaign.  Segment your customers into groups based on last purchase.  Depending on your business your groupings may vary.  A good guideline is months since last purchase. Samples grouping options include Actives - less than 6 months since...