Article archive

01/08/2017 12:18

Engaging Clients With Amazing Results!

Clients are looking for marketers to engage them with great information.  How do you accomplish this?  Marketers are engaging clients with social media.  This tends to be the answer for many.  What else works?  Newsletters work!  An informative weekly or monthly...


12/10/2016 19:15

Recipe For Transforming Customer Engagement

Customer engagement in a world of social media continues to evolve.  Customer engagement is similar to your favorite recipe.  You need all the ingredients.  You need to make sure they are fresh and measured precisely.  The customer engagement recipe includes: a quarter cup of...


11/08/2016 12:14

Use An Editorial Calendar To Manage Your Blog

Blogs are a great way to drive your inbound marketing.  In creating your strategy, use an editorial calendar to plan.  The calendar is a process to identify your strategy, determine topics you will blog on, number of times you will blog per week or month, keywords, tags and website...


10/08/2016 14:40

Clients Never Like To Hear About A Mistake

After many years in account management, I have learned clients cringe when you tell them bad news.  The best way to handle this is to prepare yourself with a process to deliver bad news.  I developed a process that worked. The process kept superiors and clients informed and abreast of...


09/10/2016 12:21

Social Media: The Emergence of Customer Service and Marketing

Today, we have an informed consumer.  They will post information on your service, your product and how they feel about both.  As marketers, we encourage the consumer to do just that.  The opportunities are available everywhere.  We direct them to our website, twitter,...


08/08/2016 13:28

Hiring The Right Person In 30 Minutes

  With the right questions, you can hire the right candidate in just one 30 minute interview.  The questions should be subjective with no right answer.  The responses will show the character, talent, skills, and methodology of the candidate.  Questions should be tailored...


07/12/2016 12:15

Mentoring Account Management Talent

Over the years I have built many account management teams. The most successful teams involved matching personalities of team members with clients. Then, I develop the talents of team members by learning their interests, inviting them to participant and mentoring on their role in the...


06/08/2016 19:56

How Do You Build Client Trust?

In today’s environment, many organizations find this to be a challenge.  In an organization trust must start with senior management continuing through all staffing levels.  It continues with vendors and contract resources onsite.   Contributing factors to building trust include...


05/09/2016 11:00

Does Your Marketing Tell A Compelling Story?

In marketing your story is the key to your present and future business. With social media you must engage the customer, earn the customer’s trust and build a relationship. You can do this by telling a compelling story. The story must be interesting, brief and focused on your...


04/02/2016 12:00

Achieve Great Success Empowering Your Team

Team recognition is critical and can be accomplished in many ways. Team recognition are the daily thank yous for a job well done. For a completed project, maybe it is a gift card or lunch or possibly bowling night.  The recognition among peers builds self esteem and empowers the team to do...