Article archive

01/09/2018 12:00

Supervisors Can Create Team Leaders With 5 Steps

New Supervisor? Training team leaders on your watch can happen. How should you get started? Identify potential candidates. Observe them in individual and group activities. Evaluate their job effectiveness, knowledge, initiative, and integrity.   With candidates identified, assign them to be a...


12/09/2017 19:21

Optimizing Marketing Campaigns and Strategies

You are all digital now. Way to go. Have you optimized your internal organization contacts? Specifically, are you working directly with your IT and Customer Engagement Teams? Depending on your organization's size there may other teams to network with as well. The key to digital marketing...


11/10/2017 15:07

Email Campaigns: Segment for Results

Time to think about your next email campaign.  Segment your customers into groups based on last purchase.  Depending on your business your groupings may vary.  A good guideline is months since last purchase. Samples grouping options include Actives - less than 6 months since...


10/08/2017 12:19

A New Dimension To Your Business Strategy; Customer Persona Demystified, Defined, Developed

What is your business strategy? Start with your customer strategy, Then, evaluate your campaign strategy. Then, look at your pricing strategy.  How do they all relate to your customer persona? Whether you have a defined program or not, you are marketing to your customer. A program review may...


09/10/2017 12:36

Email Campaigns: Brainstorming with Segments

Wondering what to do next to drive sales? Gather your team that knows your business best. Pick someone from every department. This is brainstorming 101. This will build morale and confidence at your company. Find out who they think your best customer is. Build this persona. Then, assemble your...


08/10/2017 11:08

Email Campaigns: When do I hit send?

There is an art to sending an email campaign. Plenty of studies are available on the best time of day to send email campaigns. Do the studies fit your business? Have you ever done your own study on when your customers open your emails? Have you looked at trends of how long they spend on your...


07/07/2017 15:56

Email Campaigns: Sounding Tired!

Do you feel far removed from your customers? Is your email campaign sounding tired? Does it no longer drive the results you are looking for? Are you ready to try a new option?  If you answered yes to all of the above, then I have a new option for you. Try a guest writer for your next email...


04/10/2017 15:13

Email Campaigns: Segmenting for Dollars

If you are new to segmenting your email campaigns. See my previous blog segmenting by last purchase date. The next step is to take your active purchasers and segment into groups by total sales. Sample groups may look like. Under $100 $101 - $250 $251 - $500 $500+ Your next...


03/10/2017 15:21

Email Campaigns: Segmenting for Seasonal Sales

Time to clear the seasonal items in your stock. Email campaigns can drive results for seasonal sales items. Check your database for purchasers who buy seasonal sales items and who buy discounted items. They should be your prime target for your next seaonal sale. Ciurate your content to this type...


01/08/2017 12:18

Engaging Clients With Amazing Results!

Clients are looking for marketers to engage them with great information.  How do you accomplish this?  Marketers are engaging clients with social media.  This tends to be the answer for many.  What else works?  Newsletters work!  An informative weekly or monthly...